1. Executive Summary:

Briefly outline the key elements of your marketing strategy. This summary should encapsulate the goals, approach, and intended results of your marketing efforts.

2. Business Overview:

Provide a short description of your HVAC business, including your services, mission, and vision.

3. Target Audience:

Detail the demographic, geographic, and psychographic characteristics of your ideal customers. Include any additional segmentation that is relevant to your marketing efforts.

4. Value Proposition:

Clearly define the unique value your HVAC business provides to your target audience. Your value proposition should explain how your service solves customers' problems, what benefits customers can expect, and why customers should choose you over your competitors.

5. Marketing Goals:

State your marketing goals in clear, quantifiable terms. These could include increasing brand awareness, gaining a certain number of new customers, improving customer retention, or boosting website traffic. Be specific and realistic with your goals.

6. Marketing Channels:

List and describe the marketing channels you plan to use to reach your target audience. These might include digital marketing (SEO, email marketing, social media, PPC), traditional marketing (TV, radio, print), or direct marketing efforts.

7. Marketing Tactics:

Detail the specific tactics you plan to use within each chosen marketing channel. This could include running a specific PPC campaign, implementing a content marketing strategy, or partnering with local businesses for co-promotions.

8. Marketing Budget:

Provide a breakdown of your marketing budget. Allocate specific amounts to different channels or tactics based on their importance, the cost, and the expected return on investment (ROI).

9. Monitoring and Evaluation:

Define how you will monitor your marketing efforts and measure their success. This could include key performance indicators (KPIs), analytical tools, and regular review meetings. 

10. Contingency Plan:

Outline what steps you will take if your marketing efforts do not meet their intended goals. Include possible adjustments to your marketing strategy or budget.

**Remember, this template is only a guide. It's important to adapt it to the specific needs and circumstances of your HVAC business. Always review and revise your marketing strategy as your business grows and changes.**